Visibility Pilot — Investor Briefing

Most Nigerian businesses are invisible online — and don't know it.

Visibility Pilot measures it in minutes with AI, then fixes it in 90 days — a credit score for online visibility.

280
Registered users
322
Visibility scans run
46.5/100
Avg. visibility score
60
Direct WhatsApp leads
The Problem

Small businesses bet everything on word-of-mouth — with no way to measure what the internet actually says about them.

Invisible to buyers

Customers search online before buying. If a business isn't findable, it doesn't exist to them.

No measurement exists

There is no simple, affordable way for an SME to know its online visibility score.

Agencies are unaffordable

Traditional PR and SEO retainers cost far beyond what a ₦5M-revenue SME can justify.

46.5/100
Average score measured

Across every business we've scanned, the average Nigerian SME scores less than half of full visibility. That gap is the market.

The Product — Live Today

Not a prototype. A shipped product with real users.

AI Visibility Scan

Scans a business's real online presence — web, socials, search — and scores it across five pillars in minutes.

Scorecard & Diagnosis

Pillar-by-pillar breakdown with AI-generated insights: what's weak, what it's costing, what to do.

90-Day Playbook

A personalized, prioritized action plan with weekly checklists — visibility fixed by execution, not advice.

Growth Automation

Email nurture sequences, WhatsApp capture, and visibility-signal tracking built in.

Payments integrated via Paystack · 7-day free trial · ₦25,000/month
Traction

Organic growth. Zero ad spend.

Monthly signups

MarAprMayJunJulAugSep0306090120

Peak of 105 in May was driven by an organic WhatsApp/community push — a repeatable channel the raise will fund at scale.

280
Registered users
322
Scans completed
60
WhatsApp leads captured
3
Paying customers
182
Active trials
Conversion funnel in progress
Business Model

Simple SaaS economics.

₦25,000
per month, per business
₦118,800 annual value per customer. Billed via Paystack subscriptions.
Free
scan + 7-day trial
Freemium funnel: every free scan is a warm lead with a measured pain score.
1000
customers = ₦9.9M ARR
≈ 0.0025% of Nigeria's SME market. The runway to that number is what the raise funds.
The Ask

Raising ₦30,000,000 to turn proven product into proven revenue.

Use of funds

Payments & security hardening (server-side verification)25%
Retention & engagement features25%
Growth marketing & distribution30%
Native mobile apps (iOS / Android)15%
Operations & contingency5%

12-month milestones

  • 500+ paying customers and ₦4M+ MRR
  • Server-side payment verification & full security hardening
  • Retention system: streaks, signals tracking, weekly coach touchpoints
  • Native iOS & Android apps
  • Partner channel: agencies, business communities & associations
Visibility Pilot

We've built the product. We've proven the pain. Now we're funding the distribution.

Partner with us